about the nature of their financial decision making which is taking place within the marketing systems that are operating in … marketing flows linking system participants? (Layton 2007 P 239) are considered in terms of the implications for the impact on … communities. Understanding consumers and their behaviour is at the core of marketing yet much of what we know has been derived …

explains why it is important in international marketing to conduct research into business opportunities at the BOP in … development and testing in international marketing to cater for emerging and growing markets. …

increasing involvement in VM provides an opportunity for the profession to re-model some of its traditional services in a more … of services offered in the quantity surveying practice; especially in UK has proven to be a natural progression of QS … the development of VM in Malaysia and the challenges VM face services in QS firm to remain ahead of their competitors. …

. Therefore, in order to provide a basis for the creation of sustainable marketing strategies in this context, the purpose of this …

on the Foster’s Lager “I Believe” integrated marketing communications (IMC) campaign launched in 2000 and the use of …

psychological concepts in their marketing and branding tactics. …

Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …