We are interested in the antecedents to an individual?s decision to become an entrepreneur. Our approach is to consider an individual?s choice between self-employment and becoming an employee using multi-attribute utility discrete-choice modeling. The attributes in the model are based on the...

The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity...

Enterprise systems entail complex organizational interventions. Accurately gauging the impact of any complex information system requires understanding its multidimensionality, and the development of a correspondent, standardized, validated, and robust measurement instrument. Despite the...

This study employs two marketing theories: 1) the theory of image congruity and 2) the theory of brand loyalty. The purpose of this study is to examine the relationship between self-image and functional image toward brand coffeehouses. In addition, this study specifically identifies positive...

The concept of privacy has proven difficult to analyze because of its subjective nature and susceptibility to psychological and contextual influences. This study challenges the concept of privacy as a valid construct for addressing individuals' concerns regarding online disclosure of personal...

The roles of business relationships and B2B communication in selected European agri-food chains are analyzed. Using survey data from 1,026 farmers, food processors and retailers in two commodity sectors (meat and cereals) and five different EU countries (Germany, United Kingdom, Ireland,...

The current study aimed to determine the best method for estimating latent variable interactions as a function of the size of the interaction effect, sample size, the loadings of the indicators, the size of the relation between the first-order latent variables, and normality. Data were simulated...

In latent growth modeling (LGM), model selection and inference are treated as separate stages of data analysis, but they are generally conducted on the assumption that the model is known a priori and thus model selection and inference are performed on the same data set. This two-step process...

ISO 9000 and TQM have had considerable success in terms of acceptance in organizationsworldwide. In this study, Structural Equation Modeling (SEM) is applied to assist in explaining and predicting the relationships between and among ISO 9000 certification, TQM practices,organizational...

Switching costs has been recognised as a primary reason why dissatisfied customers stay with their suppliers. While a validated multidimensional scale of switching costs exists in a business-to-consumer context, there has been little empirical research effort devoted to operationalising...