The Role of Store-image and Functional Image Congruity in Determining Brand Loyalty: Cognitive, Affective, and Conative Brand Loyalty in the Context of Brand Coffeehouses
Year of publication: |
2011-01-07
|
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Authors: | Lee, Ju Yup ; Kang, Juhee ; Tang, Liang |
Publisher: |
UMass Amherst |
Subject: | self-store congruity | functional congruity | attitudinal brand loyalty | structural equation modeling | Consumer Behavior |
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