Showing 1 - 10 of 1,236
This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …
Persistent link: https://www.econbiz.de/10009467003
innovation, either to reduce production costs for a given output, to create a new product or service, or to deliver products to …
Persistent link: https://www.econbiz.de/10009467190
This paper empirically shows that innovation in Information Technology (IT) has become increasingly dependent on and … intertwined with innovation in software. This change in the nature of IT innovation has had differential effects on the …’s contribution in IT innovation and the differential innovation performance of US and Japanese electronics, semiconductors, and …
Persistent link: https://www.econbiz.de/10009441225
Cointegration techniques are applied to a model of induced innovation based on the two-stage Constant Elasticity of … price shocks. Thus, the Induced Innovation Hypothesis (IIH) may explain long-run transformations like the mechanical and …
Persistent link: https://www.econbiz.de/10009480501
pursue a fairly rigorous ''make'' policy in the early days of a potentially disruptive innovation. Other studies prescribe …
Persistent link: https://www.econbiz.de/10009483248
This paper presents a quantitative research with two main directions: (1) to determine the strength of a possible association between the consumers’ expectations from the companies and their willingness to be actively involved in the transition to green economy and (2) to establish the degree...
Persistent link: https://www.econbiz.de/10012629803
Persistent link: https://www.econbiz.de/10010353216
Purpose – This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to assess the strategic benefits to be gained from targeting...
Persistent link: https://www.econbiz.de/10009448836
This paper investigates the strategies adopted by economic actors in the context of an institutional change. We base ourselves on data collected as part of an exploratory study in the sugar and fresh vegetable supply chains in Mauritius. The reform of the sugar protocol between the European...
Persistent link: https://www.econbiz.de/10009442741
. The paper attempts to shed light uponthe problem on the basis of institutional economics, of economics of innovation and …
Persistent link: https://www.econbiz.de/10009442816