Narrow search
Showing 1 - 3 of 3
Cover Image
Super Bowl Ad Likeability and Stock Performance of Advertisers : a Longitudinal Analysis of the Relationship and Trends.
Rozumalski, Dan - 2009
Color poster with text and graph (Spring 2009)
Persistent link: https://www.econbiz.de/10009460843
Cover Image
Faktor Zeit: Internationale Fernsehwerbung im Spannungsfeld von Kultur und ?konomie
Audebert, Fritz - 2000
Die Arbeit befasst sich mit dem Faktor Zeit in der internationalen Fernsehwerbung und seinen Kulturraum bedingten … in der Fernsehwerbung. Bei Kulturraum-?konomisch optimalem Einsatz von Werbebudget k?nnen zuk?nftig gro?e Summen Geld …
Persistent link: https://www.econbiz.de/10009484786
Cover Image
THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR
ZEKIRI, Jusuf; HASANI, Vjollca Visoka - 2015
Abstract The objective of this study is to determine the elements that play an important role on consumer’s buying behavior. The purpose of this research is to find out the main important factors related with the packaging effect, which are driving the success of a brand. Companies in order to...
Persistent link: https://www.econbiz.de/10011319137