THE ROLE AND IMPACT OF THE PACKAGING EFFECT ON CONSUMER BUYING BEHAVIOUR
Year of publication: |
2015-08-07
|
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Authors: | ZEKIRI, Jusuf ; HASANI, Vjollca Visoka |
Publisher: |
Association of Educational and Cultural Cooperation Suceava from Stefan cel Mare Universit |
Subject: | Packaging | Consumer | Buying behavior | Purchase Decision |
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