organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to …

Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for … both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the … study examines gendered perceptions of the functional, social and conditional value of using a virtual consumption setting …

subjective and descriptive norms. The study further determines whether consumption characteristics ? product enjoyment and … study (n = 244) first augmented TPB with descriptive norm. A Singapore study (n = 415) followed up with how consumption … with consumption characteristics as moderators. The findings highlight the importance of considering different norms with …

I discuss the design and implementation of a SSNIP test in order toidentify the relevant market in a media market. I … market definition in media markets is at thecentre of many recent competition policy and regulation cases around the world. …

This study explores the effects of media type (including online, print, and TV), advertisement shape, and online … and advertisement appreciation, and that media type and advertisement shape produced significant differences in these …

never-ending series of daily stories, issuing from the pink pages of respectable broadsheet newspapers and other print media …-time data services. Finance has become a media event, with its breathless reporters and star anchorpersons more often … indeed. How and why this is the case are the topics of this paper. Drawing upon recent studies of the industry and media, as …