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Social Networks in New Product Forecasts and Marketing
Pescher, Christian - 2011
Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...
Persistent link: https://www.econbiz.de/10009484818
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Hotel Viral Marketing via Social Networks: A Strategic Pricing Lesson from Group Buying
Xiong, Lina; Hu, Clark - 2011
Viral marketing is the business approach that uses peer-to-peer communications to increase product awareness and adoptions through widespread social networks of receivers. Benefiting from the unprecedented fast growth of online social networks, this marketing maneuver merits a deeper...
Persistent link: https://www.econbiz.de/10009468012
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Guest satisfaction and guest loyalty study for hotel Industry
Carev, Danijel - 2008
Common perception by practitioners in the hotel industry today thata satisfied guest would become a repeat customer was considered as amajor subject of this research. It determined the extent to whichsatisfaction fostered loyalty. Interviewing guests and demonstrating theexpression of visual...
Persistent link: https://www.econbiz.de/10009459239
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Is corporate social responsibility linked with firm performance? An alternative test
Galbreath, Jeremy; Shum, P. - 2009
-FP relationship. Specifically, reputation and customer satisfaction are posited to be the mediational pathway by which CSR positively … with firm performance. However, the effect is indirect: reputation and customer satisfaction fully mediate the CSR …
Persistent link: https://www.econbiz.de/10009434794
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Quality Assurance Systems in the Agri-Food Chain ; Qualitätssicherungssysteme in der Agri-Food Chain
Schulze, Holger - 2013
Persistent link: https://www.econbiz.de/10010353275
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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …
Persistent link: https://www.econbiz.de/10009467259
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Exploiting Social Semantics for Multilingual Information Retrieval
Sorg, Philipp - 2011
In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...
Persistent link: https://www.econbiz.de/10009434662
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Data confidentiality and reputation schemes in distributed information systems
Fischmann, Matthias - 2008
applications it is desirable that nodes can join anonymously, but anonymity makes it easy to spread false reputation information. A … limitations of the DSP solution space; and we gradually reduce the impact of adversarial behaviour in P2P reputation systems using … heuristic methods. As a side effect of our work, we present a special-purpose framework for simulation of P2P reputation systems …
Persistent link: https://www.econbiz.de/10009467070
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Die ?konomik der Reputation
Tegtmeyer, Jan C. - 2004
established with evaluation of the company?s activities by economically relevant stakeholders. The established reputation is …Gegenstand dieser Arbeit ist die Betrachtung der Reputation eines Unternehmens aus ?konomischer Sicht. Die … Unternehmensreputation. Die Reputation wird hier mit einem betriebswirtschaftlichen Kosten-Nutzen Kalk?l betrachtet. Nur mit einer Reputation …
Persistent link: https://www.econbiz.de/10009484796