A segmentation of online reviews by language groups : how English and non-English speakers rate hotels differently
Year of publication: |
2015
|
---|---|
Authors: | Schuckert, Markus ; Liu, Xianwei ; Law, Chun Hung Roberts |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 48.2015, p. 143-149
|
Subject: | Online ratings | Traveler distribution | Reputation | Satisfaction difference | Language | Sprache | Hotellerie | Hotel industry | Englisch (Sprache) | English (Language) | Bewertung | Evaluation | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Social Web | Social web |
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