Purpose of this paper:To evaluate an alternative methodological approach to researching international entrepreneurship … which mirrors the creativity of successful entrepreneurial organisations. Design/methodology/approach:The biographical … practice is anything but linear. This notion is embraced in the consideration of a methodology which mirrors its non …

. This challenge is acutely intense for entrepreneurship which is a strongly age-dependent phenomenon. Although shifting … the prevalence of early stage entrepreneurship by both samples, even when each sample is weighted to match the Australian …

segmentation is through analysis of consumer preference structures - an approach which is glaringly absent from most marketing … texts, not least because of the difficulty of developing practical approaches which can generate effective marketing … comprises a powerful, but underutilised segmentation approach. A web-based methodology is then applied to build up a picture of …

In recent years, there has been an influx of marketing campaigns that feature female empowerment messaging … little research evaluating the effectiveness of Femvertising from a marketing perspective. In an online study using a between …

critique from a number of developmental and marketing perspectives. We argue that instead of focusing on untapped low …

relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing … resources by pursuing more innovative marketing techniques. In addition, although there has been a great deal of research into … research with the firms marketing strategy. In this paper, we consider the diffusion of innovation literature and recent …

strategy literature, but will also open up new avenues of research in marketing entrepreneurship. … marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general … absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre …