investors’ stock segments in China. Within the framework of international portfolio investment theory, segment-specific price …

Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a … increasing popularity of cause-related marketing programs (CRMPS) can be attributed to the Integration of sponsorship in many … organizations' sport marketing strategy. The purpose of this study was to examine the attitudes, beliefs, and purchase intentions of …

Choice-based conjoint analysis has increased in popularity in recent years among marketing practitioners. The typical …

The Marketing literature has shown how difficult it is to profile market segments derived with finite mixture models …

marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends …This study aims to explore the attitudes of prospective customers in China about timeshares, and to identify potential … to provide valuable information about the consumer potential for the timeshare industry in China. The findings indicate …

microplastic gains in importance. Through tourism – a critical factor – a growth of plastic waste can be registered, e. g …