contributes to a better understanding of human decision-making. …

Laborexperiment sollten die Teilnehmer eine Entscheidung über die genaue Höhe einer Investition treffen. In verschiedenen Treatments … reale Arbeit-Freizeit-Entscheidung treffen.Als zentrales Ergebnis beider Laborexperimente lässt sich Folgendes … zusammenfassen: Neben dem Arbeitsleid und dem Einkommen scheint die Steuerwahrnehmung einen entscheidenden Einfluss auf die Arbeit-Freizeit-Entscheidung …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

Electronic-Business revolution. Investigation of mobile electronic marketing is essential to ensure both consumers and … organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to … technology change post adoption. This paper brings together research interests from a range of disciplines from marketing and …

forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague … knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing …

marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their … purchase decision. They also have similar measurement properties, but as Paired models have moreobservations per respondent …

explaining consumer preferences and buyingmotives, which is of great importance for marketing practice.Personal values that are … of great importance for marketing strategies. If thereare differences between the personal values of consumers who are … marketing strategies, which should incorporate culture- specific productcognition.The following aspects of this issue will be …