The last mile : creating social and economic value from behavioral insights
Year of publication: |
[2015]
|
---|---|
Authors: | Soman, Dilip |
Other Persons: | Zhuo, Yue (illustration) |
Publisher: |
Toronto, Buffalo, London : University of Toronto Press |
Subject: | Verhaltensökonomik | Behavioral economics | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xiii, 282 Seiten Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Glossar enthalten ; Glossary included |
Language: | English |
ISBN: | 978-1-4426-5043-5 |
Source: | ECONIS - Online Catalogue of the ZBW |
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