Showing 1 - 10 of 311
The Internet is a culmination of information age technologies and an agent of change. As with any infrastructure … infrastructures, the Internet is a multi-use technology. While information technologies, such as the Internet, can be utilized as a …, this paper analyzes the multifaceted nature of the Internet information infrastructure and argues that policymakers should …
Persistent link: https://www.econbiz.de/10009436221
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Online Information Review, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455162
Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place … evaluation, choice of instruments, etc. Internet marketing and marketing - it's a never-ending process that requires constant …-media products, advertising campaigns, and so forth. Internet marketing and marketing is a very important part of the overall …
Persistent link: https://www.econbiz.de/10011617940
In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...
Persistent link: https://www.econbiz.de/10009434662
Content marketing is today’s one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and communication technologies. Nowadays, especially social media...
Persistent link: https://www.econbiz.de/10011617963
Purpose: This study sets out to employ a cross-cultural perspective to explore alternative explanations in the development of the online repurchase intentions model. Design/methodology/approach: The proposed constructs of alternative models deal with key online consumer behavior variables such...
Persistent link: https://www.econbiz.de/10009481610
by functional and social value. Research limitations/implications – Limitations include using an Internet survey and an … Australian sample which may impact the generalisability of the findings to a wider population of Internet users. Future research … should involve replication of the study in a country more or less developed in terms of gender composition of internet users …
Persistent link: https://www.econbiz.de/10009448547
peer-review] in Internet Research, published by and copyright Emerald Group Publishing Ltd. …
Persistent link: https://www.econbiz.de/10009455177
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455180
Purpose: The purpose of this paper is to investigate the satisfaction consequences in repurchase situations. Design/methodology/approach: Online travel services are chosen because customers in these types of services had direct contact with firms. A conceptual model of CS-RPI link is developed...
Persistent link: https://www.econbiz.de/10009481609