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BLACK PR, GOALS AND MEANS
Kobalava, Marine - 2021
Persistent link: https://www.econbiz.de/10012426816
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Internationaler intra- und interindustrieller Handel zwischen ungleichen Partnern. Empirischer Test eines Neo-Heckscher-Ohlin-Modells am Beispiel des Außenhandels Bulgariens mit de...
Pietschner, Margreta Stoyanova - 2001
The dissertation aims at verifying the hypotheses derived within a model of international trade theory of the New …
Persistent link: https://www.econbiz.de/10009471913
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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
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Three Essays on Vertical Product Differentiation: Exclusivity, Non-exclusivity and Advertising
Costantino, Cesar - 2004
advertising on consumer brand choice and search behavior. Under imperfect information, advertising can affect consumer behavior by … providing economically relevant information in a convenient way. I find that advertising has an increasing effect on consumers …
Persistent link: https://www.econbiz.de/10009450693
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ESSAYS IN EMPIRICAL INDUSTRIAL ORGANIZATION
Chesnes, Matthew William - 2009
of refineries partially offsets the large reduction in consumer surplus. As the theory predicts, these shocks have a … internet as an alternative source of health information doubled.At the same time, online and offline advertising spending by … this activity is influenced by direct to consumer advertising.I utilize a database of user click-through data from America …
Persistent link: https://www.econbiz.de/10009450802
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Mass Media and Aspiration Manipulation: An Experiment Altering Preferences Over Goals
Wu, Kevin - 2011
can be altered without new information being presented, a violation of individual decision making theory. Anamendment to … the theory is proposed. …
Persistent link: https://www.econbiz.de/10009480105
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Manipulative auction design
Philippe Jehiel - Department of Economics, Paris School of Economics and … - 2011
[This item is a preserved copy. To view the original, visit http://econtheory.org/] This paper considers an auction design framework in which bidders get partial feedback about the distribution of bids submitted in earlier auctions: either bidders are asymmetric but past bids are disclosed in an...
Persistent link: https://www.econbiz.de/10009455287
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Symbolic visuals in advertising: The role of relevance.
Holmes, Gary R. - 2008
theoretical measure of relevance. The central theory used in this dissertation is Sperber and Wilson's (1995) theory of relevance … (TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes …
Persistent link: https://www.econbiz.de/10009475018
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Stereotypes in Retail Print Advertising: The Effects of Gender and Physical Appearance on Consumer Perceptions
Allen, Charlotte - 2001
The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …
Persistent link: https://www.econbiz.de/10009475041
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Government Services Information Infrastructure Management
Cavallini, J.S.; Aiken, R.J. - 2009
The Government Services Information Infrastructure (GSII) is that portion of the NII used to link Government and its services, enables virtual agency concepts, protects privacy, and supports emergency preparedness needs. The GSII is comprised of the supporting telecommunications technologies,...
Persistent link: https://www.econbiz.de/10009435387