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Reputationsorientiertes Themen- und Issues-Management : Konzeption, Regelbetrieb, Weiterentwicklung
Fahrenbach, Christian - 2011
Die Dissertation untersucht, wie Organisationen ein reputationsorientiertes Themen- und Issues-Management aufbauen, betreiben und weiterentwickeln können. Dazu wird das operative Modell des Issues Managements mit dem strategischen Zielkonstrukt Reputation verbunden.Zu Beginn der Arbeit...
Persistent link: https://www.econbiz.de/10009480634
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Genossenschaftliche Kommunikationsstrategien für Politik und Medien
Deising, Florian - 2004
Aus einer ökonomischen Perspektive wird eine handlungstheoretische Grundlage für Kommunikationsstrategien gelegt. Auf dieser Basis wird ein Kommunikationsverständnis entwickelt, welches die Besonderheiten der Organisationsform "Genossenschaft" berücksichtigt und eine konkrete Analyse der...
Persistent link: https://www.econbiz.de/10009454724
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The strategic value of corporate social responsibility : a relationship management framework for public relations practice
Jones, Kevin; Bartlett, Jennifer L. - 2009
This paper places corporate social responsibility in the context of the resource-based view of the firm, and then uses relationship management to explain the growing involvement of business in corporate social responsibility activities. It argues that the value of the public relations function...
Persistent link: https://www.econbiz.de/10009483497
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Imageverbesserung durch mediumgerechte Umsetzung der Corporate Identity im Internet
Gans, Thilo - 2004
Die beiden Themenschwerpunkte werden zunächst in Teil A separat voneinander behandelt: · Corporate Identity und Corporate Image in Kapitel I,· E-.Business, einschließlich Internet als spezielles Medium in Kapitel II.Neben einer allgemeinen Grundlegung wollen wir insbesondere verdeutlichen,...
Persistent link: https://www.econbiz.de/10009476231
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Nachhaltigkeitskommunikation in Investor Relations
Fiedler, Katja - 2007
Nachhaltigkeit und ihrer Kommunikation für die Financial Community. Im Mittelpunkt steht die Frage, ob unternehmerische …The author analyses the importance of corporate sustainability and its communication to the financial community. She … has surveyed financial analysts and financial journalists who are intermediaries in the communication between investors …
Persistent link: https://www.econbiz.de/10009451175
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Development of a corporate communication strategy for a medium size organisation in the computer software field
Bird, Alan J - 2006
objectives and goal setting for each KSI. This communication plan includes an implementation strategy for each stakeholder group …This research paper is aimed at formulating a corporate communication strategy for a medium- sized organisation … communication strategy or formal communication channels in place between the two organisations.The aim of this research paper will …
Persistent link: https://www.econbiz.de/10009447182
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Marketing architectural services : the role of the internet in marketing architectural services in the Western Cape
Grosskurth, Lisa Kathrin - 2008
The research study provides an overview of the deployment of marketing by architectural practices in the Western Cape. It furthermore illustrates how the Internet is being utilised and establishes the motivations behind Web presence or its lack thereof.In recent years, an increasingly...
Persistent link: https://www.econbiz.de/10009447196
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An empirical examination of forecast disclosure by bidding companies
Brennan, Niamh - 2000
This paper examines voluntary disclosure of profit forecasts by bidding companies during takeovers. Disclosure is examined from two perspectives: (i) factors influencing disclosure and (ii) the influence of good news and bad news on disclosure. Takeover documents published during 701 takeover...
Persistent link: https://www.econbiz.de/10009475646
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Automating Supply Chains
Huhns, Michael N.; Stevens, Larry M. - 2001
A recent study found that supply-chain problems cost companies between 9 and 20 percent of their value over a six-month period (T.J. Becker, 2000). The problems range from part shortages to poorly utilized plant capacity. When you place this in the context of the overall business-to-business...
Persistent link: https://www.econbiz.de/10009452179