model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand … concept of brand trust is defined in the context of risk and expectations. Brand loyalty is operationalized as behavioral … general branding and marketing, psychology, sociology, and consmer behavior, as well as tourism. Both theorectical and …

equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …

differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …

relationship marketing factors and customers’ loyalty. Commitment, trust, communication and conflict handling factors hold the … customers’ loyalty, factors priority and the difference of these variables in the public and private banks in the province of … factors and customers’ loyalty, and the Two-sample T-Test to study the differences among the variables in the two types of …

relationship marketing factors and customers’ loyalty. Commitment, trust, communication and conflict handling factors hold the … customers’ loyalty, factors priority and the difference of these variables in the public and private banks in the province of … factors and customers’ loyalty, and the Two-sample T-Test to study the differences among the variables in the two types of …

differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …

differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …

differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …