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Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market...
Persistent link: https://www.econbiz.de/10009446154
orientation, entrepreneurship, innovation and learning are first-order indicators of positional advantage and that the positional …
Persistent link: https://www.econbiz.de/10009446378
a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should …
Persistent link: https://www.econbiz.de/10009446428
A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides...
Persistent link: https://www.econbiz.de/10009446436
and innovation play in determining multinational and multinational subsidiary performance. The present research seeks to … understand the organizational paths leading to such desirable outcomes as greater learning, increased innovation and improved … subsidiary autonomy and innovation. A particular feature of these findings is that they can be shown to be robust after …
Persistent link: https://www.econbiz.de/10009447943
Organizational innovation has been of central interest in recent years because of its importance for organizational … survival and competitive advantage. Researchers in the field have divided the innovation process into stages in an attempt to … understand the innovation process and the factors that affect it. However, empirical studies that examine the relationship …
Persistent link: https://www.econbiz.de/10009475097
market orientation, innovation, entrepreneurship and organizational learning among Illinois beef producers, and measures the …
Persistent link: https://www.econbiz.de/10009477728
Existing approaches at explaining accelerated internationalization of born global firms are incomplete as they do not capture the learning that is undertaken by these firms and their founders prior to the firm's legal establishment. Building on the extant literature and drawing on the dynamic...
Persistent link: https://www.econbiz.de/10009448548
innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. (c) 2005 …
Persistent link: https://www.econbiz.de/10009448562
In pursuing sustainable competitive advantage, firms undertake a range of strategic initiatives such as innovation … interaction of two or more strategies. This study explores the interaction between two strategies, innovation and market … orientation, and identifies key components of the market orientation construct as antecedent factors of the innovation performance …
Persistent link: https://www.econbiz.de/10009481908