Organizational cross-cultural differences in the context of innovation-oriented partnerships
Year of publication: |
2016
|
---|---|
Authors: | Ghauri, Pervez N. ; Rosendo-Rios, Veronica |
Published in: |
Cross cultural & strategic management. - Bingley : Emerald Group Publishing Limited, ISSN 2059-5794, ZDB-ID 2847177-5. - Vol. 23.2016, 1, p. 128-157
|
Subject: | Innovation | Cross-culture differences | Relationship marketing | Market orientation | Technology transfer | Westliche Staaten | Western countries | Technologietransfer | Beziehungsmarketing | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity |
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