UAE as a country brand ranks one for resorts & lodging. It is 31st among 134 countries in terms of national competitiveness according to the World Economic Forum. It ranks one in terms of invested sovereign wealth funds according to IMF, is the fifth largest oil producing nation. During this...

This paper examines the literature on the behaviour of various demographic segments towards the Internet as a marketing tool. It also takes a look at two new segmentation models proposed to online marketers that are different from conventional segmentation approaches. Typically marketing...