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RELATIONSHIP ATTITUDE OF HUNGARIAN COMPANIES
Revesz, Balazs - 2007
Companies carrying out their business activities are looking for the key to long term success under constantly changing circumstances and economic conditions. In order to achieve company goals and in order to satisfy the needs of customers, companies are striving for establishing tight and long...
Persistent link: https://www.econbiz.de/10009446010
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Exploring the links between the expectations of relationship marketing and the reality of electronic-CRM
Doherty, Neil; Lockett, Nigel - 2008
The much debated relationship marketing paradigm suggests that the marketingstrategy should be framed in terms of the development of long-term and mutually rewardingcustomer relationships, rather than simply focussing upon the promotion and selling ofproducts and services. Moreover, customer...
Persistent link: https://www.econbiz.de/10009461135
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Adaptive and Reactive Rich Internet Applications
Schmidt, Kay-Uwe - 2010
In this thesis we present the client-side approach of Adaptive and Reactive Rich Internet Applications as the main result of our research into how to bring in time adaptivity to Rich Internet Applications. Our approach leverages previous work on adaptive hypermedia, event processing and other...
Persistent link: https://www.econbiz.de/10009434461
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A Usability Model for Web-Based Personalization Based on Privacy and Security
Getek, Ryan C. - 2010
Personalization approaches have become popular as content providers have attempted to provide features that … the ability to modify the content and size of news categories. Additional personalization and customization features are … also offered on sites such as Google News, MSN, and Yahoo!. Personalization requires the acquisition of data that can be …
Persistent link: https://www.econbiz.de/10009439442
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Examining the Personalization-Privacy Tradeoff – an Empirical Investigation with Email Advertisements
Wattal, Sunil; Telang, Rahul; Mukhopadhyay, Tridas; … - 2005
Dale Carnegie once said that the sound of one’s name is the sweetest for any person. Much internet personalization acts … based on their preferences. However, no clear empirical evidence exists as to whether consumers desire personalization or … whether privacy concerns override the benefits of personalization. Using theories from psychology and consumer behavior, we …
Persistent link: https://www.econbiz.de/10009441140
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Developing consumer-based service brand equity via the Internet: the role of personalization and trialability
Chau, PYK; Ho, CKY - 2008
personalization and trialability on the development of CSBE of Internet banking service, a typical service available via the Internet …. Results from a laboratory experiment indicate that both service personalization and trialability have significant positive … influences on the development of the CSBE of an Internet banking service brand. While personalization was found to indirectly …
Persistent link: https://www.econbiz.de/10009471398
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Modeling preferences online
Weber, Rosina O.; Martins, Maria Cleci - 2005
The search for an online product that matches e-shoppers’ needs and preferences can be frustrating andtime-consuming. Browsing large lists arranged in tree-like structures demands focused attention from eshoppers.Keyword search often results in either too many useless items (low precision) or...
Persistent link: https://www.econbiz.de/10009450983
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Die Beschaffung und die Integration externer Informationen zur situierten und rollenbasierten Entscheidungsunterstützung
Lohmann, Sandra - 2006
Der Gedanke der Entscheidungsunterstützung durch externe Daten ist nicht neu, so haben beispiels­weise Wirtschaftsdienste und Marktforschungsinstitute mittlerweile eine lange Tradition. Die erfor­der­lichen Informationen aber genau zum richtigen Zeitpunkt, in der richtigen Menge und in...
Persistent link: https://www.econbiz.de/10009451154
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U.S. Department of Energy Consequence Management Under the National Response Framework
H. Clark, R. Allen - 2009
better through telemetry, automation, and networking. This discussion reviews for the first time the status of the now two …
Persistent link: https://www.econbiz.de/10009435382
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Naval Undersea Warfare Center Division Newport utilities metering, Phase 1
Carroll, D.M. - 2008
Pacific Northwest Laboratory developed this report for the US Navy's Naval Undersea Warfare Center Division Newport, Rhode Island (NUWC). The purpose of the report was to review options for metering electricity and steam used in the NUWC compound, and to make recommendations to NUWC for...
Persistent link: https://www.econbiz.de/10009435469