Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...

Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...

This thesis describes the construct of psychopathy and the study of psychopaths. It identifies that psychopaths have been studied extensively in their criminal manifestations but that there is a large and recognised gap in the literature and a stated need for the study of successful psychopaths...

Scholars have paid considerable attention to studying the relationship between corporate social

Boards of large UK companies are devoting more time to the governance of corporate social responsibility (CSR). This is in line with the Combined Code on Corporate Governance's requirement that boards set standards and values for companies and ensure they meet their social obligations. But is...

Abstract: While corporate social responsibility has gained considerable academic, corporate and media attention, is it actually becoming institutionalised as a legitimate part of business? This paper investigates the relationship between corporate social performance, reputation and conformity...

This paper investigates the relationship between social responsibility reporting and reputation at an industry rather than organisational level through a case study of the Australian banking industry. Since deregulation, the legitimacy of the social impact of the Australian banking industry has...

This paper reports on current doctoral research being undertaking in conjunction with the Cooperative Research Centre for Construction Innovation, at the Queensland University of Technology. It details the development and implementation of a value-mapping framework, in collaboration with the...