’ willingness to pay more for a green product. The model is tested in the context of a major annual musical event. Four of the five …

rasantes Wachstum erfahren und dazu geführt, dass im Bereich des internetbasierten Tourismus eine besonders ausgeprägte … Virtual Reality (VR) im Tourismus die Ausnahme und wird damit nicht gezielt genutzt, um Informationen dreidimensional und … transformieren und die nachfragerseitige Bedeutung der Vertrauenseigenschaften mindern kann. Somit kann in der im Tourismus …

pattern of tourism demand. Despite the cultural and economic importance of tourism and its overwhelming dependence on climatic … factors, relatively few studies have tackled the impact of climate change on tourism. In particular there are few quantitative … studies on the effect that climate change will have on tourism. The aim of this thesis is to fill the research gap and so …

This study aims to explore policy implications, production and consumption processes between the airline and tourism … in the relation of the tourism and airline industries’ interaction at policy level, outcome, and implementation. More …-cost carriers (LCCs). The tourism industry has developed a policy that reflects the post/neo-Fordism trends of consumption and …

If its prospects were doubted in the early 1990s, London is now the pre-eminent international financial centre. It … analysts approach this topic concentrating on the nature and quality of market relationships in London, others emphasise the … role that government regulation has played in promoting the growth of the City of London with respect to its European …

London is the most famous European destination bases on its culture, events, museum and heritage. This paper aims to … use the ‘10As’ model, especially in Activities, Appreciation and Action to show London’s diverse events, the customer … key stakeholders: leisure and business tourists and applies 4Ps marketing mix to present culture tourism as the main …

The aim of this paper is to analyse the ‘4Ps’ of marketing in London tourism. We underlined the peculiarities of … tourism marketing mix in case of the capital of UK. We presented the main tourism products and some characteristics of …

Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding … tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination …