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International internet marketing: A triangulation study of drivers and barriers in the business-to-business context in the United Kingdom
Eid, Riyad - 2005
Metadata only
Persistent link: https://www.econbiz.de/10009458948
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Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach
Eid, Riyad; Elbeltagi, Ibraheem; Zairi, Mohamed - 2006
The recent phenomenal growth in business activities dependent on the Internet has demonstrated that various potential advantages could be derived from using information and communication technology platforms. The Internet has enabled firms to reach out to global markets and has provided them...
Persistent link: https://www.econbiz.de/10009458952
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What?s in a handshake? Exploring business-to-business relational exchange
Newman, Anouche; Lings, Ian; Lee, Nick - 2005
Despite its importance in the development of competitive advantage, attempts to unify diverse classifications of business-to-business relational exchange have been largely unsuccessful. We used 18 semi-structured, in-depth interviews with managers from a wide range of industries to explain the...
Persistent link: https://www.econbiz.de/10009483372
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Business to Business Marketing: Service Recovery and Customer Satisfaction Issues with Ocean Shipping Lines
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash - 2000
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample of 221 firms in Singapore that use ocean freight shipping services, examines service recovery issues related to satisfaction. It was found that service recovery methods such as...
Persistent link: https://www.econbiz.de/10009484489
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Cross-selling in customer service
Srinivasan, Raji (contributor) - 2010
failure and not a purchase need, making cross-selling during customer service provision a challenging task. Essays 1 and 2 … cross-selling during customer service in an intercultural context and addressees the following question: What influences the … both Essays 1 and 2 to generate implications for managers on how to improve cross-selling outcomes in their customer …
Persistent link: https://www.econbiz.de/10009429345
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The Impact of Kinship on the Economic Dynamics of Transnational Networks: reflections on some South Asian developments
Ballard, Roger - 2001
Prepared for a Conference on Transnational Networks in Princeton in 2001, this paper explored the comparative dynamics of the trans-local networks which South Asian migrants from Mirpur (Pakistan), Jullundur (India) and Sylhet (Bangladesh) have constructed around themselves.
Persistent link: https://www.econbiz.de/10009468661
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Boundary conditions to business relationships in China: The case of selling wine in China
Beverland, M - 2009
in China. Although networks are believed to be critical for market entry in Confucian societies, they may also dampen the … exporting to China were completed. This information was supplemented with published comments from importers and agents in China …. Findings ? The nature and limits of relationship-specific investments in China were examined. Four boundary conditions to …
Persistent link: https://www.econbiz.de/10009481841
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Exploiting Social Semantics for Multilingual Information Retrieval
Sorg, Philipp - 2011
In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...
Persistent link: https://www.econbiz.de/10009434662
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A comparative study of the management styles of marketing managers in Australia and the People's Republic of China
Poon, Patrick; Evangelista, F. U.; Albaum, Gerald S. - Lingnan University; University of Western Sydney; … - 2005
counterparts in the People's Republic of China (PRC). Design/methodology/approach ? Based on the differences in cultural dimensions …
Persistent link: https://www.econbiz.de/10009482230
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The use of the Internet for international marketing by Chinese SMEs
Jones, Laurie D.; Tse, Wing Yin - 2005
China has become one of the largest exporting countries in today’s global market. China’ssmall and medium sized …
Persistent link: https://www.econbiz.de/10009455116