Showing 1 - 10 of 55
Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...
Persistent link: https://www.econbiz.de/10009484818
In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...
Persistent link: https://www.econbiz.de/10009434662
The paper attempts to shed light on the key drivers of consumer tipping behavior and reports the findings from an exploratory study aimed at addressing consumer motivations and their influence on consumers’ willingness to tip. When approaching the research issue, the phenomenon presents an...
Persistent link: https://www.econbiz.de/10009467749
Gegeben die individuell erfahrbaren Kosten der die Gesellschaft als Ganzes erfassenden Transformationsprozesse in Polen, und gegeben die Defizite bürokratischer Sozialpolitik, werden die theoretischen wie praktischen Möglichkeiten der römisch-katholischen Kirche Polens bei der Förderung von...
Persistent link: https://www.econbiz.de/10009450186
Die große Sortiments- und Begriffsvielfalt, die eine Besonderheit des Produktes Wein darstellen, führen für den … Konsumenten beim Kauf zu einer äußerst komplexen und schwierigen Entscheidungssituation. Da Wein zudem überwiegend im …- und Beaujolais- Wein. Im Vordergrund der Studie steht die Identifizierung von Verbrauchersegmenten entsprechend ihrer …
Persistent link: https://www.econbiz.de/10009445161
Hedonic price models have been widely used to understand the effect of wine attributes. But these have notproperly …
Persistent link: https://www.econbiz.de/10009443681
The paper assesses the ability of French wineries to prevail over the crisis of French wine in the years 2000 …‐operatives were able toabsorb part of the impact of the wine crisis at the expense of their members, in increasing account payables … tomember. Corporations have not increased trade account payables to vine growers.In the mid‐2000s, the French wine crisis has …
Persistent link: https://www.econbiz.de/10009443769
strategic interactions amongst grape producers and wine makers. These segmentscoordinate grape production and trade by forming …
Persistent link: https://www.econbiz.de/10009444749
wine producing sector.Faced with the difficulty of differentiating the product in terms of its technicalcharacteristics … positioning in the market. The aim ofthis study is to check for the presence of emotional factors in the consumption of wine …
Persistent link: https://www.econbiz.de/10009445010
Overall wine consumption in Spain is decreasing while, at the same time,Designation of Origin (DO) wine consumption is … increasing gradually. This studyexamines Spanish DO wine consumer behaviour through stated preferences (SP) andrevealed … for thepreference of the DO and wine aging attributes. The only difference detected is the pricevariable, where a concave …
Persistent link: https://www.econbiz.de/10009445011