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Deutsche Universit?ten stehen heute genauso wie Unternehmen vor der Frage, wen sie zum Studium zulassen bzw. als Mitarbeiter ausw?hlen. Die Kriterien, die f?r diese Auswahlentscheidungen herangezogen werden, gleichen sich zwischen Universit?ten und Unternehmen zunehmend an. Meist ber?cksichtigen...
Persistent link: https://www.econbiz.de/10009485593
information through these quality signals and consumer choices. In this paper, we explore 1) whether the credibility of an … representative sample of 460 US consumers and analyzed through structural equation modeling. The results show that credibility …
Persistent link: https://www.econbiz.de/10009444571
present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …
Persistent link: https://www.econbiz.de/10009435135
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
Strukturgleichungsmodell zeigt bei der Hälfte der untersuchten Marken den stärksten Einfluss vom Markenimage auf die PKW-Kaufabsicht. Bei 2 …
Persistent link: https://www.econbiz.de/10009480944
The consumer perception of the relation between food and health is increased his importance. This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception"). This...
Persistent link: https://www.econbiz.de/10009443885
Prepared for a Conference on Transnational Networks in Princeton in 2001, this paper explored the comparative dynamics of the trans-local networks which South Asian migrants from Mirpur (Pakistan), Jullundur (India) and Sylhet (Bangladesh) have constructed around themselves.
Persistent link: https://www.econbiz.de/10009468661
In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...
Persistent link: https://www.econbiz.de/10009434662
advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …
Persistent link: https://www.econbiz.de/10009440910
Purpose: This study sets out to employ a cross-cultural perspective to explore alternative explanations in the development of the online repurchase intentions model. Design/methodology/approach: The proposed constructs of alternative models deal with key online consumer behavior variables such...
Persistent link: https://www.econbiz.de/10009481610