arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …

Social media are very popular around the world. More and more people adopt this method of communication, as it brings …

Nachhaltigkeit und ihrer Kommunikation für die Financial Community. Im Mittelpunkt steht die Frage, ob unternehmerische …The author analyses the importance of corporate sustainability and its communication to the financial community. She … has surveyed financial analysts and financial journalists who are intermediaries in the communication between investors …

neighbours, setting in motion a chain of communication that could spread through a whole market. Each activity, itself small and … mouth proactively, and that it is an effective marketing tool for turbulent environments. Furthermore, chaos theory is shown …, in South Africa and possibly in other under-developed and developing countries, word of mouth is critical to marketing to …

cultural values of their market to anticipate in- and out-group discussions and the choice of appropriate brand communication …

positioning oneself in the created micro-society, represents commensality and a major key in marketing studies. Another important ….e. in marketing terms, branding a story, which eventually translates an identity. In this paper, my aim is to demonstrate … linguistics, shaped by the semiosis of local flavors and colors, eventually all packaged in a narrative of marketing. Moreover …

of political, not marketing, communication. The fourth one is the underlying principle of all direct-to-consumer (DTC … treatments for what was referred to as impotence prior to the discovery of Viagra. What has changed the world is the marketing of … this wonder drug. Thus, this dissertation examines the marketing of Viagra to identify the persuasive strategies that …