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Connecting Product Attributes with Emotional Benefits. Analysis of a Mediterranean product across consumer age segments
Figueroa, Ramo Barrena; Sanchez Garcia, Mercedes - 2007
Due to a high level of product substitution in the food market, it often proves difficult tostrike a balance between … positioning in the market. The aim ofthis study is to check for the presence of emotional factors in the consumption of wine …, andenable them to set up more effective communication policies to improve their strategicpositioning in the market. The study …
Persistent link: https://www.econbiz.de/10009445010
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Spanish Wine Consumer Behaviour: A Stated and Revealed Preferences Analysis
Nadhem, Mtimet; Miguel, Albisu Luis - 2007
Overall wine consumption in Spain is decreasing while, at the same time,Designation of Origin (DO) wine consumption is increasing gradually. This studyexamines Spanish DO wine consumer behaviour through stated preferences (SP) andrevealed preferences (RP) data. Part-worth utilities are...
Persistent link: https://www.econbiz.de/10009445011
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Culture and values - their relevance for marketing strategies
Rewerts, Astrid Lucie; Hanf, Jon Henrich - 2006
Research on consumer behaviour has revealed that the prospect of reachinga personal value is the virtual buying motive. Bearing this in mind, the researcher, aswell as the marketer, is not only able to observe whether one product is preferred toanother, but also to understand why this product is...
Persistent link: https://www.econbiz.de/10009445554
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SZARVASGOMBA FOGYASZTÓI ÉS BESZERZÉSI MAGATARTÁSÁNAK SZEGMENTÁLÁSA ÉS JELLEMZŐI
Lehota, Jozsef; Komaromi, Nandor - 2008
Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...
Persistent link: https://www.econbiz.de/10009445609
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Analisis Faktor-faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pembelian Produk Brownies Amanda Pada Konsumen Cabang Abdullah Lubis
Soelistiariny, Bebbie Rulita - 2011
The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...
Persistent link: https://www.econbiz.de/10009464207
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Advertising and competition in theory practice and public policy
Fulop, C - 1980
their operation in the market-place, and with the attitudes and pronouncements of public policy towards advertising and … world. Consumer behaviour in the market is then studied from three viewpoints: a summary of the major academic theories of … services which show how products are developed and introduced on the market. Finally, the economic theories are compared with …
Persistent link: https://www.econbiz.de/10009465413
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The Management Of Deshopping And Its Effects On Service: a Mass Market Case Study
King, T; Dennis, C; McHendry, J - 2007
at a mass-market retailer in their flagship London store, to investigatetheir awareness and management of deshopping …
Persistent link: https://www.econbiz.de/10009465507