Offshore outsourcing continues to gain prominence as the printing industrystrides into the future. With different segments of the industry looking at reducingcosts and, in exchange providing value-added services, more companies turntowards outsourcing services offshore as a solution. Although it...

A prominent feature of the management ? and increasingly marketing ? literature is offering normative prescriptions to corporate strategists for maximizing profits. However, with few exceptions, the ethicality of various profit making strategies has not been analysed or debated. Building upon...

Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und theoretische Glaubwürdigkeit. Es gibt z.B. Ansätze aus so unterschiedlichen Bereichen wie der Volkswirtschaftslehre, Psychologie und Soziologie. Alles in allem ist die...

The application of rational choice to non-market decision making has revolutionizedcomparative economics. A fruitful methodological symmetry now prevails in theanalysis of economic systems, emphasizing how their underlying institutions affectindividual incentives. Most importantly, comparative...

Over seventy years after The Keynesian Revolution and the ascendancy of macroeconomics,a survey of the theoretical landscape shows answers in some areas and questions loomingstill in others. Within the span of the last decade, the elds of economic growth and de-velopment have undergone what...