Narrow search
Showing 1 - 10 of 236
Cover Image
Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
Cover Image
Televizijos kanalo LNK prekės ženklo išskirtinumo stiprinimas
Želvytė, Rūta - 2009
Bakalauro baigiamojo darbo tema – Televizjos kanalo LNK prekės ženklo išskirtinumo stiprinimas. Darbo tikslas – pateikti rekomendacijas, kaip sustiprinti LNK prekės ženklo išskirtinumą. Šiam tikslui pasiekti, atlikti tokie uždaviniai: išanalizuota Lietuvos televizijų rinka,...
Persistent link: https://www.econbiz.de/10009479136
Cover Image
Customer share of visits to full-service restaurants in response to perceived value and contingency variables
Kim, Wansoo - 2009
a dimension-level valueapproach and positing customer satisfaction and brand preference as mediators between them … food and service) andcustomer return on investment had dominant effects on customer satisfaction and brandpreference … effects on either. Affected by perceived value,customer satisfaction significantly enhanced brand preference and in turn brand …
Persistent link: https://www.econbiz.de/10009464076
Cover Image
The Connection between Self concept (Actual self Congruence & Ideal Self congruence) on Brand Preferences
Upamannyu, Nischay Kumar; Mathur, Garima; Bhakar, S.S - 2014
Self concept has been a very important concept in consumer behavior and it gives the central idea to the Marketing people in the market place, Academician and business student to understand the bases to evaluate the self concept. The extensive previous research work gave very important...
Persistent link: https://www.econbiz.de/10011315687
Cover Image
The Connection between Self concept (Actual self Congruence & Ideal Self congruence) on Brand Preferences
Upamannyu, Nischay Kumar; Mathur, Garima; Bhakar, S.S - 2014
Self concept has been a very important concept in consumer behavior and it gives the central idea to the Marketing people in the market place, Academician and business student to understand the bases to evaluate the self concept. The extensive previous research work gave very important...
Persistent link: https://www.econbiz.de/10011374936
Cover Image
E-Branding: Markenführung im Internet : Evaluation von Internet-Marken unter dem besonderen Aspekt der Emotionalisierung
Pohl, Roland - 2004
Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650
Cover Image
CUSTOMER LOYALTY MODEL: CUSTOMER SATISFACTION AS INTERVENING VARIABLE
Kusumah, Echo Perdana - 2018
Satisfaction. The population of this study is the customers who have Xiaomi smartphone product in Pangkalpinang City, Indonesia … influence indirectly through Customer Satisfaction. …
Persistent link: https://www.econbiz.de/10011861317
Cover Image
Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert … with a consumer. Article 2 deals with sustaining consumer-relationships and the role of satisfaction in retaining customers …
Persistent link: https://www.econbiz.de/10009467259
Cover Image
Customer-based brand equity of the major cellphone network service providers amongst principal estate agents in the Gauteng province of South Africa
Mentz, Hendrik - 2011
level. The service provider used proved to be an important driver of loyalty, but overall satisfaction with the cellphone …
Persistent link: https://www.econbiz.de/10009457701