Examining the impact of self-image congruence on brand preference and satisfaction : the moderating effect of expertise
Year of publication: |
2017
|
---|---|
Authors: | Sohail, M. Sadiq ; Awal, Farouk |
Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 4.2017, 2, p. 133-149
|
Subject: | brand positioning | brand preference | expertise | satisfaction | Saud Arabia | self-image congruence | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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