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THORETICAL ASPECTS OF INTERNET ADVERTISING
Išoraitė, Margarita - 2017
years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and … charges higher interest rates. Advertising on the Internet indicates a rapid growth of marketing. It is attractive for its … the internet advertising and social network advertising. …
Persistent link: https://www.econbiz.de/10011617939
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GUERILLA MARKETING FEATURES
Išoraitė, Margarita - 2018
businesses that do not want to spend a lot of cost on advertising, they are rapidly starting to connect and well-known, large …
Persistent link: https://www.econbiz.de/10011788799
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To Tip or not to Tip? An Exploratory Study of the Motivations Driving Consumer Tipping Behavior
Whaley, Jeremy E; O'Neill, Martin A - 2011
The paper attempts to shed light on the key drivers of consumer tipping behavior and reports the findings from an exploratory study aimed at addressing consumer motivations and their influence on consumers’ willingness to tip. When approaching the research issue, the phenomenon presents an...
Persistent link: https://www.econbiz.de/10009467749
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Essays on Intitutional Governance
Hu, Bingjie - 2011
This thesis consists of three chapters on the choice of institutional governance. The first chapter provides empirical evidence on the effect of local norms on the contractual choice, using a comprehensive dataset on US agricultural leasing contracts. We focus on the choice between cash-rent and...
Persistent link: https://www.econbiz.de/10009450671
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Hybrid Advertising Auctions
Wilbur, Kenneth C.; Zhu, Yi - University of Southern California; University of … - 2008
present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …
Persistent link: https://www.econbiz.de/10009435135
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Essays on innovation and communication
Kay Peters - 2008
The dissertation has been written within the post graduate program of the German Research Foundation (DFG) on “Business Aspects of Loosely Coupled Systems and Electronic Business”. This program focuses on research related to the diffusion of innovations in the digital age. Accordingly, the...
Persistent link: https://www.econbiz.de/10009428989
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Exploiting Social Semantics for Multilingual Information Retrieval
Sorg, Philipp - 2011
In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...
Persistent link: https://www.econbiz.de/10009434662
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Complainers versus non-complainers retaliatory responses towards service dissatisfactions
School of Marketing
The paper aims to investigate the different forms of retaliatory responses towards dissatisfactory service encounters experienced by Australian consumers. It further compares demographic and psychographic profiles of complainers versus non-complainers. 1200 mail surveys were sent out through a...
Persistent link: https://www.econbiz.de/10009434961
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Drivers of satisfaction and dissatisfaction for overseas service consumers : a critical incident technique approach
Bianchi, Constanza; Drennan, Judy - 2012
this study is to explore the drivers of satisfaction and dissatisfaction for overseas service customers of higher education … critical incidents were collected. Findings from this study show that service satisfaction and dissatisfaction for … show that the drivers of satisfaction and dissatisfaction for international students are not necessarily the same …
Persistent link: https://www.econbiz.de/10009438398
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Exploring Mediating and Moderating Relationships amongst Some Switching Barriers in the Business Services Sector
Yanamandram, Venkata K.; White, L. - 2006
yet known that investigates these constructs under conditions of dissatisfaction in the B2B services sector. Similarly …
Persistent link: https://www.econbiz.de/10009457504