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Destination brand equity among the host community - A potential source of competitive advantage for DMOs: the case of Brisbane
Pike, S.; Scott, N. R. - 2009
equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …
Persistent link: https://www.econbiz.de/10009448308
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Destination branding – tracking brand equity for an emerging destination between 2003 and 2007
Pike, Steven D. - 2010
differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …
Persistent link: https://www.econbiz.de/10009438267
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Brand Knowledge, Trust and Loyalty – A Conceptual Model of Destination Branding
Hsu, Cathy; Cai, Liping A. - 2009
general branding and marketing, psychology, sociology, and consmer behavior, as well as tourism. Both theorectical and …
Persistent link: https://www.econbiz.de/10009467982
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Destination management in the South Bohemian region
Škodová Parmová, Dagmar - 2012
For a healthy development of tourism and all activities in the frame of this industry in the region it is necessary to …. The negative aspects of mass tourism e.g. transport pollution and seasonal price increase, must be balanced by positive … sides of tourism. For this task it is necessary to find a complex solution of this situation - destination management. …
Persistent link: https://www.econbiz.de/10011316102
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E-Branding: Markenführung im Internet : Evaluation von Internet-Marken unter dem besonderen Aspekt der Emotionalisierung
Pohl, Roland - 2004
Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650
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CUSTOMER LOYALTY MODEL: CUSTOMER SATISFACTION AS INTERVENING VARIABLE
Kusumah, Echo Perdana - 2018
This study aims to test the research model of Brand Image and Product Quality on Customer Loyalty through Customer Satisfaction. The population of this study is the customers who have Xiaomi smartphone product in Pangkalpinang City, Indonesia. The quota sampling method of 120 respondents is...
Persistent link: https://www.econbiz.de/10011861317
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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …
Persistent link: https://www.econbiz.de/10009467259
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The effect of service evaluations on behavioral intentions and quality of life
Dagger, Tracey S.; Sweeney, Jillian C. - 2006
Understanding the contribution of marketing to economic and social outcomes is fundamental to broadening the focus of marketing. The authors develop a comprehensive model that integrates the impact of service quality and service satisfaction on both economic and societal outcomes. The model is...
Persistent link: https://www.econbiz.de/10009448068
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International joint venture (IJV) marketing performance: alternative approaches to performance measurement
Julian, Craig C - 2005
This paper assesses International Joint Venture (IJV) marketing performance in the Republic of Thailand, as opposed to general business performance. Furthermore, the paper develops an objective measure to assess IJV marketing performance and compares two different types of measures for measuring...
Persistent link: https://www.econbiz.de/10009475216