This article investigates the interaction between urban place marketing actors with specific reference to marketing … managers and marketing managers and tourism promotion managers. It reports the results of a survey of these actors in the top … 173 urban shopping destinations in the UK. It identifies those actors with prime responsibility for marketing urban retail …

This thesis seeks to examine the marketing practices,strategies and organisational characteristics of companiesin the … based factors. Companies of different typeswere also found to differ in their marketing approaches.A high level of …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …

agricultural policies, opening European and world market, etc.) they will initiate new marketing strategies. To implement such new … marketing strategies, co-ops have to collect more risk capital and in Western European agricultural co-operatives this is … insights across the social sciences. It uses the results and common fi ndings of economics, law, marketing, fi nancing …

marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …