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equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …
Persistent link: https://www.econbiz.de/10009448308
differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …
Persistent link: https://www.econbiz.de/10009438267
general branding and marketing, psychology, sociology, and consmer behavior, as well as tourism. Both theorectical and …
Persistent link: https://www.econbiz.de/10009467982
For a healthy development of tourism and all activities in the frame of this industry in the region it is necessary to …. The negative aspects of mass tourism e.g. transport pollution and seasonal price increase, must be balanced by positive … sides of tourism. For this task it is necessary to find a complex solution of this situation - destination management. …
Persistent link: https://www.econbiz.de/10011316102
Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650
rasantes Wachstum erfahren und dazu geführt, dass im Bereich des internetbasierten Tourismus eine besonders ausgeprägte … Virtual Reality (VR) im Tourismus die Ausnahme und wird damit nicht gezielt genutzt, um Informationen dreidimensional und … transformieren und die nachfragerseitige Bedeutung der Vertrauenseigenschaften mindern kann. Somit kann in der im Tourismus …
Persistent link: https://www.econbiz.de/10009467439
pattern of tourism demand. Despite the cultural and economic importance of tourism and its overwhelming dependence on climatic … factors, relatively few studies have tackled the impact of climate change on tourism. In particular there are few quantitative … studies on the effect that climate change will have on tourism. The aim of this thesis is to fill the research gap and so …
Persistent link: https://www.econbiz.de/10009449713
the original natural landuse, lake usage has only been scarcely mentioned as a project after the 2006 flood, but after … further looked into. The current article aims to identify different height level scenarios of lake usage in the Jiu …-Corabia enclosure, using GIS technique. Lake volumes are calculated for each scenario with the aim of assessing the volume of water this …
Persistent link: https://www.econbiz.de/10011529199
differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since …
Persistent link: https://www.econbiz.de/10009448128
Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 years of destination branding literature (1998–2007)...
Persistent link: https://www.econbiz.de/10009448180