Combining visual and textual data for assessing destination image : Lake tourism example
Year of publication: |
September 2017
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Authors: | Rodrigues, Ana Isabel ; Correia, Antónia ; Kozak, Metin |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 27.2017, 4, p. 319-339
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Subject: | Alqueva Lake | destination image | lake destination areas | lake tourism | pictorial image | visual methods | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Tourismus | Tourism | See | Lake | Tourismusregion | Tourism destination |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2017.1360147 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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