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The present article presents a conceptualization of how firms can respond to the issues of globalization and time …-based competition through the use of virtual global teams to foster successful global product launches. It is argued that by combining … product development and global product launch. It is further argued that the linkages between globalization and time …
Persistent link: https://www.econbiz.de/10009441734
of segmentation and positioning. The only requirement is the availability of three-way data (numerous respondents … evaluate numerous brands according to numerous attributes). The implicit consideration of interrelations between positioning … analyze market information in depth and arrive at a profound basis for segmentation and positioning decisions. In this study …
Persistent link: https://www.econbiz.de/10009457660
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
Persistent link: https://www.econbiz.de/10010353216
marketplace. Technology is the primary tool for innovation.” Thus, the fundamental question for the 2006 policy research project … is: “How can communities across the South harness the economic potential of technology and innovation?” Georgia … those who already recognized the importance of innovation and technology, that familiarity enabled many of them to identify …
Persistent link: https://www.econbiz.de/10009476113
technologies across firms, increasing the likelihood of a technology's dominance within the firm. The data and argument suggest …
Persistent link: https://www.econbiz.de/10009463032
The mechanism of subnational regional and urban economic development has been studied extensively by economists, geographers, town planners and other academics. The existing widely varying theories of regional economic development are insufficient on their own in explaining how a region can...
Persistent link: https://www.econbiz.de/10009484610
and public policy discussions - increasingly on issues of globalisation, innovation and 'competitiveness'. These issues …
Persistent link: https://www.econbiz.de/10009441435
line with popular concern, we find that globalisation and technological progress – defined as the global flow of …
Persistent link: https://www.econbiz.de/10009441597
. The focus for such integration could be in the area of technology strategy, which integrates the diverse scientific …
Persistent link: https://www.econbiz.de/10009447928