Narrow search
Showing 1 - 10 of 528
Cover Image
Firm performance: The Interactions of corporate social performance with innovation and industry differentiation
Hull, Clyde; Rothenberg, Sandra - 2008
performance most strongly affects performancein low-innovation firms and in industries with little differentiation. …The impact of corporate social performance on firm financial performance has been examined previously with mixed … results. This study examines the possibility that corporate social performanceenhances financial performance by allowing the …
Persistent link: https://www.econbiz.de/10009459230
Cover Image
Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis
Dippon, Christian M. - 2011
The wide commercial success of certain mobile phones, such as Apple‘s iPhone and RIM‘s Blackberry, was the motivation behind this study to examine empirically what drives the demand for mobile service bundles. If casual observation is an accurate indicator, consumers make their mobile...
Persistent link: https://www.econbiz.de/10009434841
Cover Image
The role of idea novelty and relatedness in nascent ventures
Dissanayake Mudiyanselage, Semasinghe - 2011
novelty and relatedness affect the performance in the venture creation process. Different types and degrees of novelty are … considered here. Relatedness is shown to be based on individuals’ prior knowledge and resource endowment. Performance in the … hypothesised that novelty hinders short term performance in the venture creation process. On the other hand knowledge and resource …
Persistent link: https://www.econbiz.de/10009438106
Cover Image
Consumers' Preference of Rice Brands in Korea
Kim, Sounghun; Son, Eun-Young; Park, Sungho - 2009
This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers'...
Persistent link: https://www.econbiz.de/10009442651
Cover Image
Markenführung in der Fleischwirtschaft – zum Markentransferpotenzial der Marke Wiesenhof
Luth, Maren; Spiller, Achim - 2006
The meat sector is the largest branch in the German food economy. It is characterized by a dominance of cost leadership. Against the background of an increasingly ruinous predatory pricing policy, we analyze the potential of brands introduced into new markets by brand extension. Therefore,...
Persistent link: https://www.econbiz.de/10009443668
Cover Image
Caracterización del proceso de decisión de compra de leche en la Región de La Araucanía, Chile
Vinuela, Juan Manuel; Schnettler, Berta; Sepulveda, Nestor - 2007
Published by Asociación de Economistas Agrarios de Chile
Persistent link: https://www.econbiz.de/10009443680
Cover Image
Die Analyse von Lebensmittelpräferenzen mit Hilfe von Discrete-Choice-Modellen am Beispiel ökologisch produzierter Wurstwaren
Enneking, Ulrich - 2003
Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint...
Persistent link: https://www.econbiz.de/10009443704
Cover Image
Evaluation of the effects of changes in regulatory policies on consumers perception: the case of designations of origin in the wine common market organisation
Chiodo, Emilio; Casolani, Nicola; Fantini, Andrea - 2011
The paper analyses how different aspects connected with regulations can influence theconsumers’ quality perception and the value that consumers attribute to the wine sectorproducts. In particular, aspects concerning labelling and presentation of designations of origin,which, in turn, mirror...
Persistent link: https://www.econbiz.de/10009443755
Cover Image
DO HEALTH CLAIMS MATTER FOR CONSUMER PREFERENCE ON TEA BEVERAGE? EXPERIMENTAL EVIDENCE FROM TAIWAN
Chen, Sheng-Hung; Chen, Hsin-Fan; Wang, Hui-Cheng - 2010
This paper aims to identify consumer preference for tea drinking products in Taiwan by applying conjoint analysis and investigate whether health claims as attributes would influence consumer’s choice behavior. From 1 July to 31 August 2005, 620 consumers of tea drinking products participated...
Persistent link: https://www.econbiz.de/10009445862
Cover Image
Evidence on the Value of EU Quality Certification Schemes. The Case of Dry-cured Ham in Spain
Resano, H.; Ana, I. Sanjuan; Albisu, Luis Miguel - 2009
Consumer’s preferences for cured ham are investigated with conjoint analysis. A mixed rank-ordered logitmodel which allows the investigation for heterogeneous preferences and its sources is estimated. In particular, weanalyse to what extent consumers’ socio-demographic traits affect their...
Persistent link: https://www.econbiz.de/10009445966