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Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650
) the violation of consumers’ perceptions of justice and equity [drawn from Rousseau’s (1989) Psychological Contract Theory …], and (3) consumers’ affective responses to exchange [drawn from Weiss and Cropanzano’s (1996) Affective Events Theory … findings have a range of key implications for both marketing theory and practice. …
Persistent link: https://www.econbiz.de/10009438183
negative emotion or disapproval, can enforce fair economic exchange. However, scholars are only beginning to understand the … expression of disapproval, or negative emotion, plays an important role in promoting fair decision making. We study one …
Persistent link: https://www.econbiz.de/10009441172
suggest that a model based on expected utility theory may account for this observation. Agents that are predisposed to …
Persistent link: https://www.econbiz.de/10009477300
importance of the value and emotion-related dimensions in developing good relationships. A relationship development model was … construction management literature by supporting the Transaction Cost Economics Theory and extends the Relational Contracting … Theory. It proposes seven new dimensions that are incorporated in the newly proposed relationship development model. Although …
Persistent link: https://www.econbiz.de/10009461343
is the first to apply the Relational Exchange Theory by Macneil (1980) to the consumer goods brand context. It introduces … gebildet wird. Zweitens wendet diese Studie erstmalig die Relational Exchange Theory von Macneil (1980) im Zusammenhang mit …
Persistent link: https://www.econbiz.de/10009481017
affective processes by which gruesome evidence might influence juror emotion and decision making. Gruesome evidence presented …
Persistent link: https://www.econbiz.de/10009484184
This paper introduces a behavioural model and an algorithm that allow define classes of investors and draw the size each of them from financial data. The nonparametric pricing kernel estimated from stocks and options quotes allows to derive an estimate of the market utility. At the micro level...
Persistent link: https://www.econbiz.de/10009467010
Ziel der Diplomarbeit ist es, aufzuzeigen, welche Einflussfaktoren auf den Kapitalanleger aus ökonomischer, soziologischer und psychologischer einwirken. Unter diesen Gesichtspunkten wird der Wandel des Anlageverhaltens eines Individuums in seinem fortschreitenden Lebenszyklus betrachtet.Durch...
Persistent link: https://www.econbiz.de/10009434253
. Insgesamt war der Einfluß der Persönlichkeitseigenschaften auf das Anlageverhalten jedoch relativ gering, und dabei vor allem … stressful situations, can be divided into problem- and emotion-oriented. Out of the five most important personality factors … behavior. It was assumed that investors high on the neuroticism scale tend to show emotion-oriented behavior. Investors either …
Persistent link: https://www.econbiz.de/10009467423