Purpose – This paper identifies challenges the traditional Thai silk industry has faced during its internationalization, and the public and private responses employed to overcome challenges. Design/methodology/approach – In-depth interviews were conducted with major players along the Thai...

Purpose – The aim of this paper is to highlight successful strategies leaders can use to sustain and grow business during the economic business cycle variation. Design/methodology/approach – Opinions were based on 32 interviews conducted during December-2010 to November-2011 with CXO's,...

Purpose – The purpose of this paper is to examine insurers’ and intermediaries’ perceptions of the response to Thailand's non-life insurance industry to deregulation. Design/methodology/approach – This research paper is based on existing literature and consultation with industry experts,...

Purpose – The paper aims to investigate automobile manufacturers in Thailand and the effects that their business strategies had on their organizational performance. Design/methodology/approach – For empirical analysis, the method of confirmatory factor analysis and the structural modeling...

Purpose – The purpose of this paper is to investigate the role of organizational learning capability in relation to leadership tasks performed by executives and organizational performance by bridging the concepts of organizational learning and NSD. Design/methodology/approach – The NSD...

Purpose – In order to identify expatriate roles in a subsidiary it is necessary to go beyond those functions which are subservient to the headquarters. This paper sets out to prescribe a new spectrum of development roles with respect to varying capabilities and development needs of local...

Purpose – To analyse the scope of localization strategies and corresponding benefits of these strategies to subsidiaries of international companies in the automobile industry in Thailand. Design/methodology/approach – The authors have adopted the case research method to investigate...

Purpose – The purpose of this paper is to analyze the nature and the evolution of manufacturer–supplier relationships in Thailand's automobile industry and to identify the factors that influence the evolution of these relationships. Design/methodology/approach – The study is based on case...

Purpose – The purpose of this paper is to analyze the drivers that influence subsidiaries of international companies in the automobile industry in Thailand and how automobile companies pursue localization in response to these drivers. Design/methodology/approach – Using case research method,...

Purpose – The paper aims to investigate the influence of status brand strategy of Mercedes Benz on materialism. Design/methodology/approach – Materialism level and perceived status associated with status brands are measured amongst Bangkok people. The correlation between the two shows the...