Showing 1 - 10 of 247
Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...
Persistent link: https://www.econbiz.de/10009484818
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...
Persistent link: https://www.econbiz.de/10009447199
In this thesis we consider how user-generated content that is assembled by different popular Web portals can be exploited for Multilingual Information Retrieval. We define the knowledge that can be derived from such portals as Social Semantics. We present to approaches, Cross-lingual Explicit...
Persistent link: https://www.econbiz.de/10009434662
Purpose - To provide empirical evidence and explanation of the phenomenon that providers of home delivery of groceries are still of minor importance in highly concentrated retail markets.Design/methodology/approach - Based on a critical literature review three propositions were set up. A web...
Persistent link: https://www.econbiz.de/10009465793
The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based...
Persistent link: https://www.econbiz.de/10009475012
The application and performance of Internet Commerce (IC) strategy has become a critical success factor in an industry characterised by volatile change and transformational upheaval. This article presents research examining how IC has been applied in Australian electricity utilities from a...
Persistent link: https://www.econbiz.de/10009475251
As the Internet continues to grow in size and capability, many firms are implementing Web-based applications and Internet-derived economic change continues to occur. If this change is revolutionary, now or in the near future, then many managers will be required to rethink their firm strategies...
Persistent link: https://www.econbiz.de/10009457343
There is a great divide between the degree to which academic research accounts for the role of managerial discretion in firm performance and the weight given by the popular press and financial community to the importance of the management of an organization. The purpose of this paper is to...
Persistent link: https://www.econbiz.de/10009457344
Corporate information privacy policies are receiving increased attention in the information privacy debate. Prior studies used Web surveys to analyze the content of online information privacy policies and to assess whether or not the policies comply with a standard known as the Fair Information...
Persistent link: https://www.econbiz.de/10009459010
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Internet Research, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455177