Networks traditionally have been studied in the context of areas such as industrial marketing in developed country …

to examine the effects of globalization on markets, strategies, and performance of business-to-consumer firms in Brazil … that globalization and especially the entry of Chinese firms significantly changed market contexts in Brazil. Brazilian …, developing new products, and differentiating offerings. Overall, marketing performance of Brazilian firms was positive, but …

Purpose ? Is it regionalization or globalization that more accurately depicts the state of the global economy? Exports … FDI at the regional level. Second, it draws strategic business and marketing implications of this development …

globalization might lead to an increase in economic nationalism. Business executives, therefore, need to focus not only on the bene … business and global marketing and to business executives involved in managing global operations. …

The purpose of the study is to investigate marketing to the Bottom of Pyramid (BOP) in Zimbabwe. This is a market which … be jointly investigated in order to get a better understanding of marketing to the BOP. Traditionally the focus of … business marketing has been on identifying and serving markets that have consumers with a capacity to consume and pay a …

developing their human resources but also help training suppliers in their marketing strategies. This research attempts to take a …Master of Commerce (Hons) (Marketing) …