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Service quality and consumers' experience: Towards an interpretive approach
Schembri, S. T.; Sandberg, J. - 2002
As marketers and researchers we understand quality from the consumer's perspective, and throughout contemporary service quality literature there is an emphasis on what the consumer is looking for, or at least that is the intention. Through examining the underlying assumptions of dominant service...
Persistent link: https://www.econbiz.de/10009447910
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Small firm internationalisation unveiled through phenomenography
Lamb, Peter; Sandberg, Jorgen; Liesch, Peter W. - 2011
Phenomenography is proposed here as a qualitative methodology for investigating how owner-managers practise … internationalisation activity cycle are orchestrated. In particular, phenomenography has enabled new insights into the multiplicity of firm … idiosyncratic nature of owner-managed small firm internationalisation. Furthermore, we suggest that phenomenography, used …
Persistent link: https://www.econbiz.de/10009448426
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SMALL FIRM INTERNATIONALISATION: A PHENOMENOGRAPHIC APPROACH
Peter Lamb - 2009
, phenomenography Australian and New Zealand Standard Research Classifications (ANZSRC): 150304 entrepreneurship 10%, 150308 …
Persistent link: https://www.econbiz.de/10009448675
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Financial Literacy and Women: Overcoming the Barriers
Donohue, Melissa A - 2011
Women are facing increasing financial responsibility, while at the same time, the consumer financial world is evolving at an extraordinary pace. These trends make a imperative that we better understand the evolving nature of gender-based inequities across our current socio-economic systems and...
Persistent link: https://www.econbiz.de/10009468237
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Exploring the marketing - entrepreneurship interface: bringing an understanding of small business marketing into the curriculum
Day, John; Reynolds, Paul Lewis - 2011
The success of small firms worldwide is determined by entrepreneurship and marketing (Hills, 1995). 95% of firms worldwide are small (less than 250 employees) – and often smaller than that. Marketing and entrepreneurship are not the same but they are interconnected. Consider Apple, the fabled...
Persistent link: https://www.econbiz.de/10009474482
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The shaping of student knowledge: learning with dynamic geometry software
Jones, Keith - 2005
suggest that curriculum initiatives that encourage the use of dynamic geometry software are appropriate but that the …
Persistent link: https://www.econbiz.de/10009458495
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Interrogating the crisis in higher education marketing: the CORD model
Maringe, Felix - 2005
curriculum focused marketing model which should help refocus HE marketing, domesticate it appropriately and reduce the internal … of the world. It concludes by offering a curriculum focused marketing model (CORD) which could serve the basis for future … curriculum centred marketing model. Originality/value - The CORD model represents an attempt at addressing the crisis that HE …
Persistent link: https://www.econbiz.de/10009458697
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I'm gonna live forever: realities of long-term post investment performance for venture-backed enterprises
Reid, J.G.C.; Smith, J.A. - 2006
This paper constructs a model of long-run performance for SMEs that have received venture capital backing. The model explains performance by financial structure. FAME data are used for estimating performance equations over the period 1989 to 2004 for UK businesses in their post-investment...
Persistent link: https://www.econbiz.de/10009459603
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Exploring design and innovation: further developments in the innovation curriculum
Tabor, Emma; Chappell, Alison - 2001
The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about … innovation. Part of the research will also be looking at ways of extending the curriculum developments in the teaching of …
Persistent link: https://www.econbiz.de/10009461249
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Taking on Australian industrial design education: Current practices and future directions
Trathen, S; Varadarajan, S - 2009
institutions, programs and practitioners have responded differently to these challenges and diversity proliferates. University …
Persistent link: https://www.econbiz.de/10009481788