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Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Ho...
Wilbanks, Jennifer Kay - 2005
consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered …
Persistent link: https://www.econbiz.de/10009475094
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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits
School of Marketing
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly … of the study. 202 useable responses were retained for analysis. The findings found that attitudes do not influence … attitudes and consumer willingness to purchase consistently. Both buyers and non- buyers were tested for their attitudinal …
Persistent link: https://www.econbiz.de/10009434812
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Australia’s entrepreneurial spirit: the contribution of franchising
Bothams, Christopher M - 2008
This research identifies the experiences, behaviours, attitudes, values and beliefs of Australia's most successful …
Persistent link: https://www.econbiz.de/10009434911
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Counterfeits of luxury branded products: what are the predictors and purchase intentions
Phau, Ian - 2010
This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and … influencing consumption of counterfeits. The three main research questions are (a) to determine consumer's attitudes towards … purchasing counterfeit products and whether these attitudes correlate with and predict past counterfeit consumption …
Persistent link: https://www.econbiz.de/10009435011
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Selection of technical risk responses for efficient contingencies
Kujawski, Edouard - 2008
The primary goal of good project risk management should be to successfully deliver projects for the lowest cost at an acceptable level of risk. This requires the systematic development and implementation of a set of Risk Response Actions (RRA) that achieves the lowest total project cost for a...
Persistent link: https://www.econbiz.de/10009435988
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Findings: LANL outsourcing focus groups
Jannotta, M.J.; McCabe, V.B. - 2009
In March 1996, a series of 24 3-hour dialog focus groups were held with randomly selected Laboratory employees and contractors to gain their perceptions regarding potentials and problems for privatization and consolidation. A secondary goal was to educate and inform the workforce about...
Persistent link: https://www.econbiz.de/10009436159
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You catch more flies with sugar...marketing RIM
KEENEN,MARTHA JANE - 2008
There is a difference between marketing and selling. Marketing is finding out what the customer wants and/or needs and showing that customer how a product meets those needs. Modifying or repackaging the product may be required to make its utility clear to the customer. When it is, they'll buy...
Persistent link: https://www.econbiz.de/10009436452
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Issues for Small Businesses With Waste Management
Redmond, Janice; Walker, Elizabeth; Wang, Calvin - 2008
Participation by small and medium enterprise (SME) in corporate social responsibility issues has been found to be lacking. This is a critical issue, as individually SMEs may have little impact on the environment but their collective footprint is significant. The management style and ethical...
Persistent link: https://www.econbiz.de/10009440888
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The consumer-perceived risk associated with the intention to purchase online
Ward, Shannon-Jane - 2008
The market share of online purchasing is under two percent of total retailspending, which provides an indication that consumers have been slow to adoptonline purchasing. Previous research has shown that consumers perceive risksassociated with purchasing online and these perceptions are likely to...
Persistent link: https://www.econbiz.de/10009442184
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Explaining the Changing Institutional Organisation of Dutch Farms: The Role of Farmer's Attitude, Advisory Network and Structural Factors
Jongeneel, Roelof A.; Polman, Nico B.P.; Slangen, Louis - 2005
Netherlands, the impact of farmers' attitudes, farm advisory network, and structural variables on organisationchoice are analysed …
Persistent link: https://www.econbiz.de/10009443884