We describe a meta-analysis of advertising conversion research findings that includes examining the influence of question framing on key output measures of advertising effectiveness. The article summarizes findings for 32 tourism-advertising studies. Two hypotheses are tested: (H1) the response...

As pharmaceutical firms try to market their products and reduce costs, vertically integrated structures hamper innovation processes. Yet, pharmaceutical firms must innovate to compete. Outsourcing knowledge intensive activities to knowledge process organizations (KPOs) serves to reduce...

This paper describes the impact of external environmental forces on cartel networks. Using a case research approach, this report examines two leading business networks within one industry, over time. The results suggest that (a) bargaining power of intermediaries increases with the advent of new...

This study examines organizational innovation in small- and medium-sized enterprises (SMEs) and develops an extensive framework of how innovation occurs, its end results in terms of positive, negative outcomes, and its impacts on business financial performance; using grounded methodology;...

This case study uses two storytelling methods for analysis ? an advanced hermeneutic framework and an extended form of decision systems analysis (DSA) incorporating cognitive mapping ? to explore the strategic thought in building a software house around a philosophy of ?best practice?...

The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened -including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making. This article...

Purpose ? The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened ?including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making....