A growing reliance on the Internet as an information source when making choices about tourism products raises the need for more research into electronic word of mouth. Within a hotel context, this study explores the role of four key factors that influence perceptions of trust and consumer...

Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

The main purpose of this study was to develop a destination branding and positioning framework, with particular reference to the Zimbabwean experience. The theoretical underpinnings and concepts used in this study were destination marketing, destination branding and positioning, image and...

This study was initiated due to the need to address process of moving from strategic planning to strategy implementation within the South African hotel industry. The idea of strategy implementation might seem straightforward: namely that the strategy is formulated and then implemented. However,...

Many researchers (Cronin & Taylor: 1992, 1994, Grönroos, 1984; Parasuraman, Zeithaml & Berry: 1985, 1988) have devoted considerable attention to the development and testing of models for the measurement of service quality. Although some researchers (Chang & Yeh, 2002; Otto & Ritchie, 1996; Sergio & Hudson...

Corporate travel is that segment of the business travel market that can be described as travel undertaken by the employee of a particular organisation that has a substantial travel volume and where travel arrangements are generally consolidated into a centralized function. The management of the...

The objective of this study was to theoretically develop and empirically test a destination competitiveness model that can be used to identify and integrate critical success factors for an international tourism destination. This was done by: * Postulating a destination competitiveness model...

In many organisations, air travel is an essential part of conducting business in order to meet company objectives and goals. The selection of a preferred airline is a complex undertaking. Corporations may obtain discounts based on expenditure commitments; the airline may have a frequent flyer...

The purpose of the paper is to provide a collaborative practitioner/academic interpretation of a destination?s competitiveness through the lens of brand positioning in the domestic short break drive market. A 173 item questionnaire, which was mailed to a systematic random sample of 3000...

There is much anecdotal evidence and academic argument that the location of a business influences its value. That is, some businesses appear to be worth more than others because of their location. This is particularly so in the tourism industry. Within the domain of the destination literature,...