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It follows from the ambitiousness and scope of understandings of the nature of creative industries that there is a corresponding diversity in the nature of creative enterprises. If garage rock bands and weekend craft stalls through to some of the world's biggest 'content' multinationals – AOL...
Persistent link: https://www.econbiz.de/10009437484
ventures is outlined, based on strategic marketing theory that may enhance their success and thereby help countries part …
Persistent link: https://www.econbiz.de/10009437709
approach to managing such ventures is outlined, based on strategic marketing theory applied to a major project, the …
Persistent link: https://www.econbiz.de/10009437710
This book is based on a study of a complex project proposal by governments and corporations for a futuristic city, the Multifunction Polis (MFP). It encompasses issues and challenges symptomatic of growth initiatives in the global competitive environment. Academic rigor is applied using...
Persistent link: https://www.econbiz.de/10009437842
brought about a company can no longer only use traditional marketing principles to position themselves. A positioning strategy …
Persistent link: https://www.econbiz.de/10009442202
The drivers of economic growth in what is called the New Economy has become animportant policy question. As communities across the country face economic challenges and a new economic reality, the question of what works in the New Economy has emerged. This study aims to provide growth...
Persistent link: https://www.econbiz.de/10009444742
The revolutionary changes in information technology (IT), globalisation and financial innovation have overturned the Solow productivity paradox and spawned a New Economy (NE) in Australia in the late 1990s. Both growth accounting estimates and the use of the information superhighway ranks...
Persistent link: https://www.econbiz.de/10009447976
Beim Vergleich der New Economy und der Zeit vor der Großen Depression sind zwei Analogien ersichtlich. In den 1920ern wie in den 1990ern wurde durch die Verwendung neuer Schlüsseltechnologien und rasante technische Entwicklung ein Investitionsboom ausgelöst. In den 1920ern waren dies die...
Persistent link: https://www.econbiz.de/10009450187
Electronic communication media and electronic commerce have become substantial components of economic interaction. Buyers and consumers are increasingly integrated in processes of product and service specification. More and more coordination processes are conducted digitally or partly automated....
Persistent link: https://www.econbiz.de/10009451177
Without change, stagnation is inevitable. Never has this truth been more obvious than during the current epoch of industrial decline in North America. This research provides two economic narratives that exemplify the struggles of industrial communities as they strive to regenerate. The research...
Persistent link: https://www.econbiz.de/10009455325