of social networking sitesperceive a greater depth of communication on Facebook and have a more accurate perception …

years, the number of Internet users has been growing dramatically. Advertising on the Internet requires less cost and … charges higher interest rates. Advertising on the Internet indicates a rapid growth of marketing. It is attractive for its … the internet advertising and social network advertising. …

businesses that do not want to spend a lot of cost on advertising, they are rapidly starting to connect and well-known, large …

present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e … bidding forclicks and bidding for impressions. The analysis implies that sellersof online advertising (a) may sometimes prefer …

Die vorliegende Bachelorarbeit behandelt die Marketing-Möglichkeiten des sozialen Netzwerkes Facebook für den VfL von … Facebook können neben text-lichen Informationen auch Bilder inklusive Beschreibungstext und Link pu-bliziert werden, die dem …-ser Arbeit sollen die Auswirkungen dieser Marketing-Maßnahmen, also dem Bewerben der Artikel auf Facebook, analysiert werden …

critically analysing the issues surrounding the failed launch of Facebook’s advertising tool Beacon. Beacon is an interesting …Popular online social network sites (SNS) such as Facebook and Bebo are technological platforms that are posing …

Most of the debate about online social networking sites, such as Facebook, has thus far revolved around questions of … ‘Facebook debate’ in terms of two main considerations: the access to and the control of personal information posted online. …

Social Advertising via social networks offer a new perspective of economic development, based on participatory marketing … friends from Facebook community, and aimed to highlight the effectiveness of online promotion of travel agencies in Suceava … constant activity on social networks (especially Facebook), have much knowledge about the travel agencies in Suceava that are …