Recent social spending inflation in China has led to its growth rate far exceeding that of income and other consumption … resulted consumption. However, our findings do not suggest that they are vehicles through which they could facilitate smoother … consumption against shocks. The result does not depend on how heterogeneous the shocks are. …

households’ income, savings, borrowing and financial wealth evolved in 2018. The improvement in the labour market and the more …

organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to …

Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for … both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the … study examines gendered perceptions of the functional, social and conditional value of using a virtual consumption setting …

subjective and descriptive norms. The study further determines whether consumption characteristics ? product enjoyment and … study (n = 244) first augmented TPB with descriptive norm. A Singapore study (n = 415) followed up with how consumption … with consumption characteristics as moderators. The findings highlight the importance of considering different norms with …