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Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...
Persistent link: https://www.econbiz.de/10009447199
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Die Beschaffung und die Integration externer Informationen zur situierten und rollenbasierten Entscheidungsunterstützung
Lohmann, Sandra - 2006
Der Gedanke der Entscheidungsunterstützung durch externe Daten ist nicht neu, so haben beispiels­weise Wirtschaftsdienste und Marktforschungsinstitute mittlerweile eine lange Tradition. Die erfor­der­lichen Informationen aber genau zum richtigen Zeitpunkt, in der richtigen Menge und in...
Persistent link: https://www.econbiz.de/10009451154
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Social Networks in New Product Forecasts and Marketing
Pescher, Christian - 2011
Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...
Persistent link: https://www.econbiz.de/10009484818
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Modeling preferences online
Weber, Rosina O.; Martins, Maria Cleci - 2005
The search for an online product that matches e-shoppers’ needs and preferences can be frustrating andtime-consuming. Browsing large lists arranged in tree-like structures demands focused attention from eshoppers.Keyword search often results in either too many useless items (low precision) or...
Persistent link: https://www.econbiz.de/10009450983
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Monetary and Fiscal Policies in Currency Board Systems and Monetary Unions
Grimm, Oliver - 2007
-establish credibility during periods of hyperinflation or of economic transition. The importance of monetary unions is a consequence of the … nevertheless a currency board has a credibility advantage compared to a standard fixed exchange rate regime when the time …
Persistent link: https://www.econbiz.de/10009476166
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A theoretical framework of corporate online communication: a marketing public relations (MPR) perspective
Du Plessis, Thereséa Charmaine - 2005
.In order to test the identified factors for effective corporate online communication, namely credibility, trust and long …
Persistent link: https://www.econbiz.de/10009457824
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Data confidentiality and reputation schemes in distributed information systems
Fischmann, Matthias - 2008
trust. The first is known as the database service provider problem: A database owner wants a database service provider (DSP … node that enters a P2P application network for the first time needs to trust the claimed observations of other nodes …
Persistent link: https://www.econbiz.de/10009467070
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Reputation in Multi Agent Systems and the Incentives to Provide Feedback
Heitz, Miriam; K?nig, Stefan - 2009
instead of giving rise to defective behavior are necessary to make the system work: trust and reputation mechanisms.This paper … examines different incentive mechanisms helping these trust and reputation mechanisms in eliciting users to report own …
Persistent link: https://www.econbiz.de/10009485601
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Resilient Reputation and Trust Management: Models and Techniques
Xiong, Li - 2005
communities offer enormous opportunities, they also present potential threats due to a lack of trust. Reputation systems provide a … way for building trust through social control by harnessing the community knowledge in the form of feedback. Although … feedback-based reputation systems help community participants decide who to trust and encourage trustworthy behavior, they also …
Persistent link: https://www.econbiz.de/10009475839